crowdfunding

Iron Sky 2 – Crowdfunding Success

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Film: Iron Sky 2
Amount: $545,261 of $500,000
Director: Timo Vuorensola
Country: Finland
Platform: IndieGogo (campaign website)

Iron Sky – The Coming Race

These guys have a fan base from the first film, and they used it wisely. Around $150,000 of the of the total raised came from fans who signed up to be extras, paying anywhere from $200 to $5000 for roles. If you want to appear in the film being eaten by a dinosaur, well, you might just have to pay top dollar for the privilege, thank you.

After the success of the first Iron Sky, this time around Pixomondo, joined the team for some of the VFX. The production and marketing team did a good job showing some of the behind the scenes for this project.

The campaign included a youtube trailer for the new film, which can be seen here:

Summary

  •  Already existing fan base.
  • They raised about $150,000 of the total from selling roles for extras.
  • They got Oscar winning VFX company Pixomondo involved for this film. This is going to look far better than the first one.

Some more videos:

Pixomondo Show Reel

Muck – Crowdfunding Success

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Film: MUCK
Amount: $266,325 of $250,000
Director: Steve Wolsh
Writer: Steve Wolsh
Country: USA
Platform: KickStarter (campaign website)

MUCK Poster

It’s a horror film, so it has genre going for it. But to say only that would be to dismiss everything else these guys did. The film includes Kane Hodder (Friday the 13th Part VII , VIII, Jason Goes to Hell, and Jason X, as well as theHatchet series) and co-stars 2012 Playboy Playmate of the Year Jaclyn Swedberg. What’s more, one of the perks include a visit to the playboy mansion. Such feats are beyond the rest of us mere mortals. Or are they, sometimes one wonders.

They did have a great first promo video, among many videos. Hot chics everywhere.

Actually the story I told is not exactly true. The first movie they already made, and it’s being released by Anchor Bay Entertainment, on Friday the 13th, March 2015. The quarter o a million dollars they just raised, is for the sequel in the trilogy. So these guys have some secret sauce that includes knowing playboy playmates Kane Hodder and Anchor Bay execs. I’m not sure how to apply these lessons to my own projects or how you should apply these lessons to your projects. If you can come up with a lesson learned from the info, please post a comment. Maybe the most important lesson is, choose a cast that has an existing fan base.

The most important takeaway from this (not sure if its a real takeaway), but the project had a lot of backers for high amounts. For instance ten $2500, seven $1,500 donors, five $10,000 donors, and two $7,500 among other high amount donors. That right there counts for more than $100,000 of the $250,000 ask. I’m betting one of director Steve Wolsh’s secrets might be that he has a lot of wealthy relatives. But I can’t really research that right now.

Summary:

  • They did have a horror genre recognizable star
  • They have playboy bunnies
  • They offered chance to visit the playboy mansion.

I leave you with some more videos

First and Only – Crowdfunding success

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Film: First and Only
Director: Magnus Wake
Writer: Peter Flannery
Country: UK (Scotland)
Platform: Indiegogo (campaign website)

The movie is based on writer Peter Flannery’s successful self-published book called “First And Only.” According to the Kickstarter Video, 60K copies of the book were downloaded from Amazon, and the book has more than 500 positive reviews.

As of about 24hrs prior to the closing of the campaign, it had raised more than £46,000 of the £50,000 ask. The campaign closed at £50,465. So they raised their money.

The takeaways here are these:
This project seems like a very Scottish project. The book is written by a Scott, the main character is Scot, and the story is set in Scotland. While the campaign video doesn’t overdo the Scotland bit, it does drive home the point that it is a Scottish enterprise. Apart from the accent, check out the picture of the star:

JamesRobinsonBraveheart

It’s the kid from Braveheart. Now who doesn’t remember this kid or his stoic Scottishness? Just seeing that picture put a smile on at least this writer’s face.

Most of the perks they gave out were standard. But they had a nice perk called “Director’s Envy” which I haven’t seen before. It gives one access to behind the scenes footage, storyboards and first cuts.

They also sold Advertisement (£500/perk) and cameos (£1,000 per perk) in the film.

Summary:

  • Project is based on popular book.
  • Actor is famous in Scotland
  • Perks involved advertisement and cameos (4 and 6 claimed respectively)
  • I liked the localized Scottish feeling of the campaign.